A seasoned, strategic marketing leader with an intense focus on driving bottom-line results, Tara primarily executes demand generation and ABM campaigns to build sales pipeline for MSTS, a forward-thinking, global leader in B2B payments. She orchestrates complex prospect journeys and robust email campaigns to feed the (insatiable) sales funnel. Tara is passionate about B2B marketing, her family and a few minutes alone with a Jane Harper novel.