February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

Q

February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

Q
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Justin Eisner

Justin Eisner

VP, Technical ConsultingIntegrate

Justin has been with Integrate for the past 11 years and in the B2B marketing industry for two decades. During his time at Integrate he has held department leadership roles in Customer Success, Customer Support, Technical Account Management, and Pre-Sale Solution Consulting. Justin has had the fortune of working alongside some of the world's biggest and brightest B2B marketing departments to help increase marketing ROI. In his free time you can usually find him coaching youth hockey at a rink near you.

Tue Mar 102:00 PM – 2:30 PMBreakout 1: Luna 1-3

Two Truths and a Lie: Cutting Through Lead Chaos to Pipeline Clarity

A fast‑paced, interactive session where modern B2B marketers separate facts from myths about KPIs, data quality, and lead management. Hear how connect…A fast‑paced, interactive session where modern B2B marketers separate facts from myths about KPIs, data quality, and lead management. Hear how connected lead flows, upstream data governance, and pipeline‑first metrics turn messy, multi‑channel demand…A fast‑paced, interactive session where modern B2B marketers separate facts from myths about KPIs, data quality, and lead management. Hear how connected lead flows, upstream data governance, and pipeline‑first metrics turn messy, multi‑channel demand into cleaner, more predictable pipeline.A fast‑paced, interactive session where modern B2B marketers separate facts from myths about KPIs, data quality, and lead management. Hear how connected lead flows, upstream data governance, and pipeline‑first metrics turn messy, multi‑channel demand into cleaner, more predictable pipeline.Show MoreClick the title to see all details

SessionSession TypeSessionSession Track
Justin Eisner
Matt Mullin
Tamrah Buhr
Alex Austin
Justin Eisner
Justin EisnerVP, Technical Consulting, Integrate
Matt Mullin
Matt MullinVice President, Demand Generation, Cloudflare
Tamrah Buhr
Tamrah BuhrSenior Director, Global Growth Marketing, Globalization Partners
Alex Austin
Alex AustinSenior Director, Operations and Performance, Accelera
Justin Eisner
Justin EisnerVP, Technical Consulting, Integrate
Matt Mullin
Matt MullinVice President, Demand Generation, Cloudflare
Tamrah Buhr
Tamrah BuhrSenior Director, Global Growth Marketing, Globalization Partners
Alex Austin
Alex AustinSenior Director, Operations and Performance, Accelera
Allow Registration:No
Capacity Unlimited:No