Jane Qin Medeiros
General Manager Brand and ContentInforma TechTarget
Jane Qin Medeiros is General Manager of the Brand & Content business unit within Informa TechTarget. With a media portfolio of 221 publications serving an audience of over 50 million across multiple technology and industry markets, the Brand & Content solutions unit serves audiences with the knowledge they need to drive business growth. The Brand & Content group also houses Informa TechTarget’s Content Studio for marketers, helping clients build brand, earn trust, and drive demand.
Previously, Jane was the GM of Industry Dive, the leading B2B digital media company serving industry audiences across 38 publications. Jane’s a commercial leader and content marketing specialist, spending over a decade building studioID, Industry Dive’s global content marketing group, from the ground up. Before Industry Dive, Jane served as the SVP of Customer Success at NewsCred.
Jane was born in Beijing, grew up in Southern California, and lives in New Jersey with her husband and two kids. She holds a J.D. from Boston College Law School.
The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise
In today's challenging B2B marketing landscape, building trust has never been more critical—or more difficult. Join Jane Qin Medeiros, General Manager…In today's challenging B2B marketing landscape, building trust has never been more critical—or more difficult. Join Jane Qin Medeiros, General Manager: Brand & Content at Informa TechTarget and Allison Brown, Director of Integrated Campaign Marke…In today's challenging B2B marketing landscape, building trust has never been more critical—or more difficult. Join Jane Qin Medeiros, General Manager: Brand & Content at Informa TechTarget and Allison Brown, Director of Integrated Campaign Marketing at Snowflake, as she reveals how successful+_ marketers are navigating a world where 95% of your audience isn't ready to buy, buyers form opinions before they ever contact you, and purchase deci…In today's challenging B2B marketing landscape, building trust has never been more critical—or more difficult. Join Jane Qin Medeiros, General Manager: Brand & Content at Informa TechTarget and Allison Brown, Director of Integrated Campaign Marketing at Snowflake, as she reveals how successful+_ marketers are navigating a world where 95% of your audience isn't ready to buy, buyers form opinions before they ever contact you, and purchase decisions involve many stakeholders and influencers. This insightful session will explore: The Trust Crisis: Todays buyers demand authenticity and proof in a content-saturated world. With the rise of AI generated content consumers need to know what is real and what to trust. The Expert Advantage: How partnering with trusted SMEs, media voices, and analysts creates a powerful network of authority that buyers trust The Innovation Imperative: Strategies for creating connected content ecosystems that meet buyers at every stage of their nonlinear buying journey Discover practical frameworks and real life examples for developing content that resonates with today's discerning buyers who prioritize credibility, objectivity, and depth of analysis. Learn how to leverage first-party audience data to target the right audiences with the right conversations at exactly the right time. Don't miss this opportunity to transform your content strategy in an era where trust is your ultimate competitive advantage. Show MoreClick the title to see all detailsShow More
