Chris Rooke

Working from anywhere with AI-powered capabilities is the new paradigm, and engaging today’s complex IT buying groups requires a new playbook.

As a leader shaping the future of work, Dell Technologies set out to engage IT decision makers, influencers, and buying groups to capitalize on a technological ecosystem that enhances productivity, collaboration, and security. 

By partnering with Activate, Dell launched a highly efficient, specialized demand gen campaign that drove an unprecedented 58% SRL to order conversion, while dramatically minimizing lead rejections.

This interactive two-touch campaign combined digital engagement with tele-qualification to:

• Identify key challenge area and top-of-mind topics
• Align practical content to each buying group persona
• Quality-assure only the highest-quality leads surfaced to Dell, and
• Provide a clear, easy path for Dell’s team to follow-up and convert

Discover the exact strategy and mechanics Dell achieved with Activate to create significantly above-average, sales-ready conversion.

Register now to learn the innovative tactics that drive measurable results in today’s challenging market.