February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

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February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

Q
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Andrew Kuhl

Andrew Kuhl

Associate Director of Client ExperienceDigitalzone

Andrew Kuhl is the Associate Director of Client Experience at Digitalzone, where he leads efforts to ensure exceptional service and long-term success for enterprise clients. With a strong background in customer success and a passion for building meaningful relationships, Andrew works cross-functionally to help organizations realize value from their demand generation initiatives. He is committed to creating seamless client journeys and driving strategic outcomes that support growth and retention.

Tue Mar 1011:00 AM – 12:30 PMWorkshop - Las Palmas

From Engagement to Revenue: Solutioning the Marketing-Sales Disconnect

B2B buyers don’t move the way our funnels say they do — and the disconnect between marketing-signals and sales-action keeps growing. In this workshop,…B2B buyers don’t move the way our funnels say they do — and the disconnect between marketing-signals and sales-action keeps growing. In this workshop, we’ll break down today’s B2B buyer reality based on our latest market research, and work through ho…B2B buyers don’t move the way our funnels say they do — and the disconnect between marketing-signals and sales-action keeps growing. In this workshop, we’ll break down today’s B2B buyer reality based on our latest market research, and work through how to operationalize it inside your own revenue processes. You’ll learn how to align on shared definitions, use engagement scoring more effectively, build stronger SDR partnerships, and turn contact-le…B2B buyers don’t move the way our funnels say they do — and the disconnect between marketing-signals and sales-action keeps growing. In this workshop, we’ll break down today’s B2B buyer reality based on our latest market research, and work through how to operationalize it inside your own revenue processes. You’ll learn how to align on shared definitions, use engagement scoring more effectively, build stronger SDR partnerships, and turn contact-level signals into meaningful lead alerts. Through practical frameworks and real case studies, you’ll leave with a clear approach to scaling processes that support sales, reflect how modern buyers actually behave, and drive more sustainable ROI — plus a preview of how AI is evolving to support this shift. Show MoreClick the title to see all detailsShow More

WorkshopSession TypeSessionSession Track
Eboni Ryan
Eboni RyanSVP, Marketing, Digitalzone
Andrew Kuhl
Andrew KuhlAssociate Director of Client Experience, Digitalzone
Allow Registration:No
Capacity Unlimited:No