Andrea is the global leader and evangelist for Strategic Account-Based Marketing (ABM) in Fujitsu, where excellent ABMers work closely with sales and account managers to devise and execute strategies, campaigns, and initiatives to open doors and deepen engagements at strategic and high growth customers with 1:1 ABM, whilst taking ABM everywhere with 1:Few and 1:Many for Global and Local campaigns. She’s been in B2B Tech marketing for over 25 years; worked in multiple regions and to all the major verticals; and specializes in making marketing work harder to turn up the dial on the 3Rs – Relationships, Reputation, and Revenue – through ABM.