Amanda DePaul is the Sr. Director of Demand Generation at Conversica, where she leads a team of digital, program, and events rockstars and drives the company’s pipeline generation strategy. She’s passionate about redefining traditional demand gen and blurring the line between analytical and creative functions to create more cohesive marketing campaigns and high functioning marketing teams. Prior to Conversica, Amanda has held demand gen and ops leadership roles at Host Analytics (now Planful), Domo, and MapR Technologies.