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Season 03, Episode 18

The New Rules Of Outbounding

Featuring: Skip Miller, M3

Skip Miller is one of the top sales trainers in Silicon Valley. With a client roster that represents a who’s who in the space, including Zoom, Google, Tableau and Stripe, Skip has also helped small and growing businesses across industries.

What is the universal trend impacting all B2B organizations? Winning new logos.

During this episode of the B2BMX Podcast, Skip shares takeaways from his book, Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads, including ways marketing and sales can better align and collaborate to create messaging that drives net-new sales and recurring revenue. Listen to this episode and learn how to:

  • Successfully understand the needs of “below the line” and “above the line” buyers;
  • Balance the power of highly personal interactions and automated activities; and
  • Refine buyer journeys and outbounding strategies to accelerate the decision-making process.

RELATED LINKS

B2B Marketing Exchange Podcast
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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