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Season 01, Episode 13

The Netflix Effect On B2B Buyer Engagement

Featuring: Mark Bornstein, Nick Mann, Lisa Kenney

Netflix hasn’t just transformed the way we consume media…it’s changed the way we expect to interact with all brands. Whether they’re making a purchase for their homes or their businesses, your buyers expect seamless access to timely, relevant and compelling content. As a result, marketers must adapt their strategies, collaborating with content and demand gen colleagues to design programs and content pieces that support these new needs.

During this compelling panel conversation, Mark Bornstein of ON24, Nick Mann of Red Hat, and Lisa Kenney of Blackbaud (former), dig into the “Netflix Effect” and its affect on B2B audiences. They dig into:

  • How the pain points and expectations of their target buyers have changed;
  • How their approaches to content creation have evolved; and
  • The increasing role and impact of content experience.

In addition to compelling commentary on the state of content marketing, the panelists offer real-life examples of how they’ve adapted, including their challenges and results.

B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the your ears. Released each week on Wednesday afternoons, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

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