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Season 01, Episode 13

The Netflix Effect On B2B Buyer Engagement

Featuring: Mark Bornstein, Nick Mann, Lisa Kenney

Netflix hasn’t just transformed the way we consume media…it’s changed the way we expect to interact with all brands. Whether they’re making a purchase for their homes or their businesses, your buyers expect seamless access to timely, relevant and compelling content. As a result, marketers must adapt their strategies, collaborating with content and demand gen colleagues to design programs and content pieces that support these new needs.

During this compelling panel conversation, Mark Bornstein of ON24, Nick Mann of Red Hat, and Lisa Kenney of Blackbaud (former), dig into the “Netflix Effect” and its affect on B2B audiences. They dig into:

  • How the pain points and expectations of their target buyers have changed;
  • How their approaches to content creation have evolved; and
  • The increasing role and impact of content experience.

In addition to compelling commentary on the state of content marketing, the panelists offer real-life examples of how they’ve adapted, including their challenges and results.

B2B Marketing Exchange Podcast

Official Podcast

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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