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Season 04, Episode 02

Taking ABM From Startup To Scale

Featuring: Randi Barshack, RollWorks

This episode is sponsored by Rollworks.

It’s time to de-bunk the misconception that ABM is just for large organizations with large budgets. In fact, marketing teams of any size and scale can successfully use account-based approaches — and we dive deep into that with Randi Barshack, CMO of RollWorks, in today’s episode!

Not only that, but we sprinkled in key insights, takeaways and best practices on this topic from a recent session at #B2BMX presented by Devon Watts and Allison Dyer of RollWorks. Throughout the episode, we’ll discuss:

  • How small teams can get started with ABM;
  • What to do as you get additional budget, headcount, and technology for ABM;
  • How to measure ABM success without strictly focusing on lead volume;
  • How to be more efficient with all of your ABM channels; and
  • Much more!

RELATED LINKS

A word from our sponsors, Rollworks:

Download your free, editable ABM planning template at tinyurl.com/ABMPlanning And get some major props from your higher-ups.

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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