Roderick Jefferson

Season 02, Episode 08

Take The Pain Out Of Sales Enablement

Featuring: Roderick Jefferson, Roderick Jefferson & Associates
As the Founder and CEO of his firm, Roderick Jefferson & AssociatesRoderick Jefferson has made a career out of helping organizations get their sales enablement initiatives into tip-top shape. A speaker at the 2020 B2B Marketing Exchange, Roderick reveals how a few key adjustments to rep on-boarding, enablement and collaboration practices can help decrease time to revenue. Listen to this session to learn how to:
  • Build a role-specific continuing education program;
  • Develop a consistent, scalable and repeatable baseline of learning;
  • Increase funnel opportunity by aligning all selling metrics to the buyer’s cycle; and
  • Use the latest tools and technology to track revenue focused metrics & KPIs.
RELATED LINKS
  • Learn more about Roderick Jefferson & Associates
B2B Marketing Exchange Podcast
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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