Season 02, Episode 04

Lessons From GumGum’s Marketing Pivot

Featuring: Som Puangladda, GumGum

Many B2B marketers have had to pivot their event strategies and budgets in the wake of COVID-19. Teams have also had to keep pace with internal goals and pivot in light of team and budget changes. With a strategy that relied heavily on in-person events, GumGum had to quickly adapt and find new ways to get in front of their audience. While some tactics, such as webinars, are tried and true, others were relatively new for the brand.

During this episode, hosts Klaudia and Alicia sit down with Som Puangladda, who is the VP of Global Marketing at GumGum, and discuss:

  • GumGum’s creative approaches to in-person events and sponsorships;
  • How the brand has pivoted in light of COVID-19 and hundreds of event cancellations; and
  • Ways the brand is embracing interactive formats to engage prospects and clients.


  • See GumGum’s COVID-19 insights experience
  • Dig into relevant content insights amid COVID-19
  • Learn about GumGum Smile
B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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