- An overview of shifting customer expectations and the impact on marketing and sales programs;
- Examples of how companies are leveraging machine learning to scale programs;
- How ABM platforms can align marketing and sales teams; and
- Steps you can take today to start to scaling your account-based programs.
The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.