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Season 06, Episode 14

How To Achieve Next Gen ABM

Featuring: Rob Griffin, VP of Performance Marketing — Thad Kahlow, Founder and CEO of Business Online

Co-hosts Klaudia Tirico and Kelly Lindenau play back a noteworthy tape from #B2BMXNext-Level ABM starring Rob Griffin and Thad Kahlow! The pair from Business Online discuss the three pillars that are essential for driving advanced ABM: Expertise, empathy and bold action. They explained how marketers tend to get lost in the complexities of ABM and data, so alignment is key to developing an overall successful program.

Griffin and Kahlow teach marketers how to navigate through the endless amounts of data, intent signals and technologies so they can understand key areas of prioritization. Tune into this episode to learn more about advancing your ABM by asking:

  • Is my ABM program helping accelerate pipeline?
  • Is my ABM program helping close revenue from an account perspective?

If the answer is no to these two questions… it’s time to re-evaluate your ABM program!

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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