Season 02, Episode 03

How ADP Saw Success With Client Advocacy

Featuring: Sarah Schreiner, ADP
Many B2B marketers tap happy, engaged clients for their content and campaigns. But what if we told you there was a lot of untapped potential, and that you could engage your clients in a holistic way to power all areas of your business? ADP did just that with the launch and expansion of its client advocacy program.
During this episode of the B2BMX podcast, we’re featuring a session from our 2020 featuring Sarah Schreiner, who is Senior Client Insights Analyst at ADP. During her presentation she shares how the program has expanded into more than 5,000 clients and offers practical guidance to help you:
  • Build a comprehensive base of client advocates;
  • Identify and engage internal stakeholders to demonstrate value;
  • Scale and ensure easy access to client insights; and
  • Recognize unique opportunities to engage and celebrate client partners.
2020 Campaign Optimization Series
Looking for more awesome insights to guide your B2B marketing and sales strategies through the rest of 2020? Demand Gen Report’s Campaign Optimization Series is happening soon, and it’s touching on everything from ABM, to video, digital experiences, data orchestration, and so much more. Check out the agenda and learn how you can connect with context amid new realities. 
B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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