Season 01, Episode 10

Gaining A Millennial Mindset To Build Brand Authenticity & Trust w/ Brian Fanzo

Featuring: Brian Fanzo, Alicia Esposito, Brian Anderson

Brian Fanzo is a Millennial that has seen it all. Coming from a cybersecurity background and working almost a decade with the Department of Defense, you’d never expect the guy to become one of the industry leaders in promoting brand authenticity and creating a true fanbase within your customer community. As a self-proclaimed “change evangelist” Brian has been helping B2B brands take a step back and address the elephant in the room: empathy and trust is what brands need to succeed.

We sat down with him for an up-close-and-personal look into the life of one of the most prominent thought leaders on the speaking circuit today. We learned about what brought Brian into the industry, as well as how he has taken what he has learned and observed over the years to help brands build authentic relationships with their customers.

Listen in to learn about:

  • Brian’s experience in industries ranging from the U.S. government to his work with high-tech enterprises;
  • Brand authenticity and how that is making and breaking B2B deals;
  • Understanding the Millennial mindset to communicate with potential customers on their terms;
  • Having authentic relationships with customers that can turn them into brand advocates; and
  • Using that relationship to fuel go-to-market initiatives via tactics such as influencer and customer marketing.
B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the your ears. Released each week on Wednesday afternoons, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

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