B2B marketers are dealing with a big trust problem. Their buyers are hungry for credible content that’s supported by reputable third parties, from analysts to authors and other industry influencers. At the same time, they want marketers to tell these stories in a captivating way. It sounds like an impossible feat, but Lee Odden, Co-Founder and CEO of TopRank Marketing breaks down how your brand can break free of boring B2B with interactive, influencer content.
The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Released each week on Wednesday afternoons, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.