E2open Session On B2BMX Podcast

Season 03, Episode 11

ABM Lessons (And Fails) From E2open

Featuring: Kathy Mammon & Annika Helmrich

This episode is sponsored by PFL.

2020 has been a year of learning, evolving and adapting for many of us, especially in our professional lives. In our efforts to pivot to “the new normal,” we’ve had to take big risks. In some cases, that has meant failing miserably. But Annika Helmrich and Kathy Mammon believe the key to failing effectively is taking these learnings and doing something productive with them. This week’s episode is a replay of one of our most popular sessions from the B2B Sales & Marketing Exchange online experience: 6 Lessons — And Struggles! — E2open Learned Navigating ABM In 2020. Check it out to learn how to:

  • Cut execution time on webinars from two months to two weeks;
  • Increase email conversion rates in a time of email overload;
  • Test new engagement strategies with hyper-personalized ABM content journeys; and
  • Combat webinar fatigue and declining attendee rates.

If you want to see the visuals to support the sound, check out the session on-demand now. Bonus: You’ll get access to our 50+ other sessions and keynotes.

A word from our sponsor, PFL:

For better account-based marketing, let PFL put your brand in their hands.

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

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