Sangram Vajre is one of the founding fathers of account-based marketing. Leading up to his latest book, “ABM Is B2B,” Sangram walked attendees through why this is the case, and how marketing is sort of like parenting. It may seem like a stretch, but the Terminus co-founder uses some real-life examples to make his case.
Season 01, Episode 02
ABM Is B2B w/ Sangram Vajre
Featuring: Sangram Vajre, Terminus