Sangram Vajre

Season 01, Episode 02

ABM Is B2B w/ Sangram Vajre

Featuring: Sangram Vajre, Terminus

Sangram Vajre is one of the founding fathers of account-based marketing. Leading up to his latest book, “ABM Is B2B,” Sangram walked attendees through why this is the case, and how marketing is sort of like parenting. It may seem like a stretch, but the Terminus co-founder uses some real-life examples to make his case.

B2B Marketing Exchange Podcast

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The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the your ears. Released each week on Wednesday afternoons, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

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