INSIGHTS
Resonate And React: Key Learnings From The OpenText ‘99 Enterprise Challenges’ Campaign
“Buyer-focused” and “audience-centric” are two big buzzwords in the B2B marketing world. It’s clear why: buyers today have…
Finny Friday: OpenText Pivots To Personalized, Customer-Centric Campaigns
It’s amazing how so many B2B marketers align content with their product offerings more than their audience’s pain…
B2B Marketer Spotlight: Amanda Maksymiw, Content Marketing Director, Fuze
Amanda Maksymiw is an award-winning marketer with a knack for all things related to content, social media and…
Want Killer Content? 5 Things You Need
We’ve run the Killer Content Awards program for six years, so it’s safe to say we’ve seen some…
B2B Marketer Spotlight: Jeff Robertson, Director Of Marketing, NAVIS
As Director of Marketing at NAVIS, a reservation sales and marketing platform for the hospitality industry, Jeff Robertson…
B2B Marketer Spotlight: John Hall, CEO, Influence & Co.
John Hall, author of the book “Top Of Mind” and CEO of Influence & Co., is a recurring…
Top 5 Takeaways From The Xerox “Digitization@Work” Campaign
Designing a buyer-focused, multi-touch campaign takes a lot of time, brain power and even a little imagination. You…
Finny Friday: Xerox Puts Data To Work With Modular, Multi-Touch Content Strategy
Over the past year, we’ve seen an ongoing shift in B2B content consumption behaviors. Although more buyers are…
B2B Marketer Spotlight: Samantha Patel, Director of Global Content Marketing, Pitney Bowes
Supporting the content marketing for a brand as large as Pitney Bowes is not a simple task, especially…
