POWERFUL PEER

Case Studies

  • Monday, February 25 at 1:30 PM - 3:50 PM
View Lineup

The opening day of #B2BMX kicks off with more than 25 different case studies, where B2B practitioners representing a variety of industries and company sizes share their experiences in deploying new solutions and approaches to engage target audiences.

The case study presentations feature a great mix of perspectives from directors and managers who directly implemented the solutions for their companies, as well as VPs and CMOs who were behind the strategy, budgeting and building business cases for adopting different solutions.

The use cases offer an inside look at how industry peers have dealt with rolling out and scaling solutions such as:

  • Interactive content;
  • Intent data;
  • Video;
  • Attribution;
  • Reviews;
  • ABM;
  • AI; and
  • Sales enablement.
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Case Study Lineup

Monday, February 25 • 1:30 PM - 3:50 PM

01:30pm - 02:10pm

Speakers:

  • Sandra Cheek, Ciena
  • Claudio Ayub, Perks WW
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Speakers:

  • Frances McCutchon, PFL
  • Ryan Gallagher, Proofpoint
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Speakers:

  • Jocelyn Brown, Allocadia
  • Jeremie Audran, Hitachi Vantara
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Speakers:

  • Kristi Bjornaas, ReachForce
  • Lisa Cole, Huron
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Speakers:

  • James Kessinger, Hushly
  • Ari Capogeannis, Sage Intacct
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Speakers:

  • Paul Green, Extreme Networks
  • Scott Vaughan, Integrate
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  • Darryl Praill, VanillaSoft
Speakers:

  • Emily Ketchum, Fuze
  • Ken Evans, Fuze
  • John Steinert, TechTarget
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02:20pm - 03:00pm

Speakers:

  • Jeremy Middleton, Pramata
  • Rob Weedn, DealSignal
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Speakers:

  • Jack Foster, SurveyMonkey
  • Cari Goodrich, Looker
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Speakers:

  • Jessica Cross, RollWorks
  • Jen Fentress, Pendo
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Speakers:

  • Tony Riley, The Mx Group
  • Jessica Norman, Siemens
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Speakers:

  • Lisa Kenney, Blackbaud
  • Brandi Smith, Uberflip
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Speakers:

  • William Wagner, Cloud Lending Solutions
  • Jan Sijp, Conversica
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Speakers:

  • Mark Collura, SnapApp
  • Michael Rutkowski, InsideOut Development
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Speakers:

  • Deepak Mehta, Pure Storage
  • Andrew Davies, Idio
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Speakers:

  • Stephanie Kelly, Terminus
  • Adam Goyette, G2 Crowd
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03:10pm - 03:50pm

Speakers:

  • Eric Martin, SalesLoft
  • Andrew Mahr, Triblio
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Speakers:

  • Dana Harder, Content4Demand
  • Meg Hoyecki, SOC Telemed
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Speakers:

  • Leslie Marshall, Morningstar
  • Brad Gillespie, Cvent
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Speakers:

  • Cassandra Jowett, PathFactory
  • Melissa Alonso, Qlik
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Speakers:

  • André Laurent, Cisco
  • Etai Beck, Folloze
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Speakers:

  • Krystan Resch, DiscoverOrg
  • Dawn Coppens, Televerde
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Speakers:

  • Scott Armstrong, CEO & Partner at Brainrider
  • Sean O’Donovan, VP Customer Success at Doxim
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Speakers:
  • Kait Bowes, Sr. Demand Generation Manager at Brightcove
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Speakers:
  • Scott Armstrong, CEO & Partner, Brainrider
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Case studies are available to all registrants on a first-come, first serve basis. Get your pass to #B2BMX today!

Register Now