How do you develop and execute a customer-centric campaign that appeals to your target audience, while also positioning your team to scale the campaign across a variety of content formats and channels?
To answer that question, I had a wonderful conversation with Zaius’ Cara Hogan about how she and her team built an award-winning, buyer-focused campaign from the ground up.
A few of the talking points include:
- What goes into formulating buyer-centric campaigns;
- How to produce tactical content for a marketing audience;
- Ways to uncover the content formats that resonate with prospects;
- Approaches to understanding campaign success by tying together insights across content assets and channels;
- How to incorporate industry experts and influencers that are top-of-mind for your buyers; and
- Lessons learned by Cara and her team from experimenting with formats and channels.
Check out the video above and be sure to sign up for event updates for our next show coming in February 2020!
