Many of the top influencers in B2B marketing were extending the conversations from this year’s Content2Conversion. Here is a recap of some of the most actively engaged posts, highlighting 14 of the top tweets from this year’s event:
Content Marketing Trifecta: How to Repurpose, Reuse & Refresh Content – Intel’s @PamDidner at #C2C14 http://t.co/zzQ6ywK4mP
— Lee Odden (@leeodden) May 7, 2014
Why the mid-funnel stall? Most marketers don’t make “nurturing” part of a holistic #demandgeneration program #C2C14 — Carlos Hidalgo (@cahidalgo) May 6, 2014
Buyer personas: If you don’t know who you’re talking to, you won’t know what to say. @ardath421 @Content2Convert #C2C14
— Mandy Movahhed (@jolajola9) May 6, 2014
If 80% of your competitors are doing content marketing, then just doing content marketing is not going to differentiate. #c2c14 — Candyce Edelen (@CandyceEdelen) May 6, 2014
Content needs to do more than tell stories -it has to tell stories that are resonant and memorable to your audience #C2C14 @demandgenglobal
— Siegel+Gale (@SiegelGale) May 7, 2014
“90% of the world’s data was created in the last two years” #C2C14 most frequently used quote — Amber Trendell (@AmberTrendell) May 7, 2014
The no 1 reason why salespeople don’t hit quota is their inability to articulate VALUE @TRiesterer #C2C14
— Melissa Madian (@MelissaMadian) May 6, 2014
Lots of B2B content never shuts up – stop talking about your company & product! @matthewpaper of @siriusdecisions #C2C14 — Stephanie Tilton (@StephanieTilton) May 7, 2014
For every piece of content you create, you should create to describe how a piece of content should be used. #c2c14
— Carla Johnson (@CarlaJohnson) May 7, 2014
Developing commercial insights is difficult…but can be a game changer in the market. #iloveachallenge #C2C14 — Christine Elliott (@Im_Christine44) May 6, 2014
Heard it over &over! How do we cut threw the clutter as 90% of our content doesn’t get threw @pauldanter #C2C14 pic.twitter.com/Hd2acySITG
— Olivia Blake (@oskiff) May 7, 2014
Don’t do “campaigns” for #contentmarketing->they have a start & finish date. Content strategy=continuum. @PamDidner #C2C14 — Curata (@GetCurata) May 6, 2014
“Algorithmic trading has replaced human trading. Same thing is happening with marketing.” @bkardon #C2C14
— Andrew Boyd (@Andrew_Boyd) May 7, 2014
The most critical element of a content strategy is determining who you are speaking WITH not who you are speaking TO. #C2C14 — Mimi Wachholz (@MimiWachholz) May 7, 2014
