By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible impulse to purchase.
In his presentation at the upcoming B2B Content2Conversion Conference, David Lewis, Founder and CEO of DemandGen International, will discuss how that can be accomplished through neuromarketing. This new field of marketing research, which studies how consumers’ brains respond to marketing stimuli, is shaping the future of content marketing.
“What if you could create content that was so powerful that the prospect had almost no choice but to make a buying decision?” Lewis asked in an interview with Demand Gen Report. “Imagine the power you would have as a marketer if you could do that.”
Lewis’ session will reveal the six important stimuli that marketers want to make sure their content addresses in order for a prospect to be able make a buying decision. He will also discuss some real-life B2B examples where neuromarketing has had an impact on the sales cycle.
“I’ve been sharing this presentation since the beginning of the year and the reviews have been tremendous,” Lewis said. “I look forward to bringing it to New York and to the B2B Content to Conversion Conference.”
Lewis’ session will reveal the important stimuli that marketers want to make sure their content addresses in order for a prospect to be able make a buying decision. He will also discuss some real-life B2B examples where neuromarketing has had an impact on the sales cycle.
“I’ve been sharing this presentation since the beginning of the year and the reviews have been tremendous,” Lewis said. “I look forward to bringing it to New York and to the B2B Content2Conversion Conference. “There’s been some breakthrough research that we can now apply to marketing to make us more effective marketers. By applying this research to real-world examples, B2B marketers can see why this subject line was more effective, why this tweet was more effective and why this landing page was more effective.”
Attending conferences like B2C Content2Conversion is critical for marketers for a number of reasons, Lewis said. “One reason to attend is that you’re going to spend a day with like-minded individuals who have the same challenges. The second benefit to attending is that the Demand Gen Report group has assembled some of the best speakers on content. The third reason to attend is to have experts and your peers weigh in and help you solve your challenges and problems.”
Click here to view the conference agenda.
Click here to view the full Q&A on Demand Gen Report.
