Key Takeaways
- The B2BMX Summit at Advertising Week New York 2026 packs five sessions that hand marketing leaders concrete frameworks for AI win-loss analysis, sharper B2B briefing, ABM and brand authority in an AI-driven world.
- Speakers from Clozd, Deloitte, Finance of America, Havas, CHEQ and NetApp trade theory for specifics, showing CMOs how to diagnose pipeline gaps, spot revenue risks and protect brand authority before the quarter slips.
Revenue looks stable. Until it isn’t. Pipelines look healthy. Until a quarter slips and nobody can explain why. If that tension sounds familiar, the B2BMX Summit was built for you.
Anchored inside Advertising Week New York 2026, the Summit runs Oct. 5-8 in Midtown Manhattan’s Penn District. It’s B2B programming dropped into a room full of decision-makers you won’t find at a traditional B2B show. Five sessions. Zero fluff. Strategies you can use the moment you leave.
Here’s what’s on deck.
Houston, We Have a Problem: Your AI Is Missing the ‘Why’
Your systems surface signals, not causes. Dani Talbot, head of marketing at Clozd, borrows a lesson from Apollo 13 to show how AI-powered win-loss analysis uncovers the real reasons buyers say yes or no. Clozd already does this for Google, Zoom and Cisco. Expect to walk away knowing how to diagnose pipeline gaps earlier and spot revenue risks before they cost you the quarter.
The New Model for B2B Briefing
More channels. More data. More tech. And briefs still built on fragmented processes and outdated assumptions. Drawing on research with 426 senior marketers, Angela Tribelli of Finance of America and Michelle Nagelberg of Havas reveal where planning, omnichannel execution, measurement and AI break down. You’ll leave with four practical frameworks to write sharper briefs, align teams and make AI calls with confidence.
Inside Deloitte’s ABM: A Case Study Behind a Strategic Win
Account-based marketing moved from niche tactic to the center of B2B strategy. Allan Kirkpatrick, national ABM leader at Deloitte, built Deloitte Canada’s program from the ground up, and he’s sharing the framework, tools and decisions behind it. Presented by Intentsify, this session grounds every point in the real choices practitioners face. Specifics, not theory.
Who’s Really on Your Website? Navigating the Agentic Web
Bots, agents and AI crawlers are reshaping who and what shows up on your site. In this fireside chat, Edwin Choi, global chief customer officer at CHEQ, gets candid about the agentic web. Identifying the entity and intent behind every visit is now a moment of both risk and opportunity. This session helps you tell the difference.
Authority Has a New Algorithm: How AI Is Rewriting Brand Authority
Large language models are the world’s most influential editors. They decide which brands get cited, recommended and trusted by B2B buyers. Being scored is unavoidable. The real question is what that scoring rewards, and what brands get wrong when they chase hype instead of understanding it. This panel brings four vantage points: Jonathan Kitchen of Red Kite, Chris Cannon of TechFinitive.com, Izzie Rivers of R-ai and Sue Pulendran of NetApp.
Worth the Trip
Across all five sessions, the Summit delivers what marketing leaders value most: proven strategies, credible speakers and takeaways you can apply immediately. Built for the managers, directors and CMOs shaping decisions at mid-to-large enterprises, each session pairs concrete detail with peer-to-peer perspective.
The room is going to be full. The question is whether you’re in it.