Is effective partner marketing getting any easier? Talk to most channel marketers and they’ll agree that aligning expanding channel ecosystems with ever-evolving B2B buyer’s journeys is increasingly difficult and resource-consuming.

During this session, Mike Gallagher, Head of Americas Partner Marketing for FireEye, offers a candid look at the state of partner marketing and why engaging the services of channel-proficient digital marketing agencies is a good idea.

Attendees will discover:

• How both vendors and partners benefit from enlisting agency support;
• The key capabilities to consider when reviewing agencies;
• The most important task that channel marketers should embrace — spoiler alert, data monitoring/reporting.