To Transform Your Partner Marketing Program, Find The Right Agency

February 23
3:30 pm – 4:00 pm ET
Mike Gallagher
Mike Gallagher
FireEye
Terry Moffatt
Terry Moffatt
Channel Marketer Report


Is effective partner marketing getting any easier? Talk to most channel marketers and they’ll agree that aligning expanding channel ecosystems with ever-evolving B2B buyer’s journeys is increasingly difficult and resource-consuming.

During this session, Mike Gallagher, Head of Americas Partner Marketing for FireEye, offers a candid look at the state of partner marketing and why engaging the services of channel-proficient digital marketing agencies is a good idea.

Attendees will discover:

  • How both vendors and partners benefit from enlisting agency support;
  • The key capabilities to consider when reviewing agencies;
  • The most important task that channel marketers should embrace — spoiler alert, data monitoring/reporting.

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