The Secret to ABM Success? Engagement Enablement

February 23
3:30 pm – 4:00 pm ET
Amanda Collette
Amanda Collette
Plex
Marne Reed
Marne Reed
PFL
Alana Rhodus
Alana Rhodus
PFL

Without a strong sales enablement strategy, world-class ABM programs can quickly fizzle out.

Join Amanda Collette, Senior Field Marketing Manager at Plex, along with PFL’s Chief Evangelist Marne Reed and CSM Alana Rhodus, for a fireside chat on building a winning ABM adoption playbook. From training on ABM basics to partnering with sales on social selling, you’ll walk away with a step-by-step process to implement stronger multichannel campaigns within your organization.

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#B2BMX Experience - Welcome Kit