Based on recent research, 12X more B2B marketers are very successful with always-on influencer marketing programs compared to those running periodic campaigns.

B2B influence is a relationship business and authentic advocacy can bring big returns. But how can marketers gain the confidence to evolve from testing to ongoing influencer marketing programs?

This session from B2B influencer marketing expert Lee Odden of TopRank Marketing could be the catalyst that helps you:

• Match the right benefits of Always-On influence with your marketing goals;
• Hit the ground running with early wins influencer engagement; and
• Create a crawl, walk, run influencer marketing program plan.