We as marketers have an abundance of data within reach, so why do most stick to the same basic targeting criteria? Are you ready to (truly) be data driven? Join, Brandi Starr, career Modern Marketer and Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense. In this session you will learn:

• How to leverage Digital Body Language (DBL) in your targeting;
• Ways to improve targeting by profile criteria; and
• Key opportunities to target based on “why” customers buy as opposed to “who” is buying.