Matching Campaign Goals With Content Formats: Telling Stories That Support Go-To-Market Strategies

February 22
11:00 am – 12:30 pm ET
Lisa Wallace
Lisa Wallace
Content4Demand



This interactive workshop will walk you through the secrets to finding a rapt audience for your campaigns with the right formats at the right time. We’ll showcase storytelling frameworks, discuss buyer-focused strategy and reveal the best ways to select ideal content formats.

During this workshop, you’ll consider key questions in aligning content with key objectives and develop an action plan to reach your engagement goals, including:

  • What are your objectives for this content, and what stage of the buyer’s journey will it support?
  • Who is your target audience, and what types of content do they prefer?
  • Can you tailor the experience to different industries or buying committee members?
  • How to develop a workflow and timeline

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