If you’re a B2B marketer dealing with working from home, shifting strategies and uncertainty, then you’re definitely not alone. The pandemic has changed our world more than any other single event in modern history, and in turn, it has changed our roles as communicators, relationship builders and experience creators.
Marketing is more complex than ever, largely due to new (and constant) changes in buyer behaviors, desires, economic sentiment, access and so much more. There are new challenges B2B marketers have never dealt with before, but what can we do? What are actionable steps we can take to move forward?
By attending this session, you’ll get key insights on:
- How mounting uncertainty is shifting buyer behaviors;
- How your competitors are dealing with the crisis;
- How to reframe your thinking (and your digital marketing mix) to better engage with prospects; and
- How your adjusted marketing budget should look in 2022.