With marketing teams focusing more on opportunity conversion, their role in sales enablement is becoming a bigger priority. However, creating new materials specifically for sales engagement can be a challenge.

In this session, author Pam Didner will share how to identify and incorporate sales enablement opportunities into your marketing campaigns. She will also share creative ways to help you expand your sales support efforts, including:

• Evaluating your digital marketing channels with sales enablement in mind;
• Creating a list of questions to drive brainstorming with sales teams; and
• Understanding the collaboration process needed to drive account-based marketing (ABM).