How Okta Harnessed Drift To Scale Their Marketing & Sales Teams And Accelerate Revenue

February 23
1:00 pm – 1:30 pm ET
Liz Kokoska
Liz Kokoska
Okta
Kate Adams
Kate Adams
Drift


Okta, a leader in Access Management, has seen incredible growth over the last few years — now powering over 9,000 clients around the globe. Each month, more than one million website visitors engage with their brand — and that number is only growing.

To manage this growth, Okta partnered with Drift to future-proof their go-to-market strategy, create a better buyer experience, and scale their marketing and sales teams. Join Liz Kokoska, VP of Demand Generation at Okta, and Kate Adams, VP of Marketing at Drift, as they walk through this partnership and why more companies should embrace a digital-first future.

In this presentation, you’ll learn how Okta:

  • Created a better buyer experience through the power of AI and automation;
  • Captures buyer intent and streamlines the process of passing leads onto sales; and
  • Reduced friction between marketing and sales to accelerate revenue.

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