How Account-Based Marketing Could Have Helped Dunder Mifflin

February 24
1:45 pm – 2:15 pm ET
Brad Beutler
Brad Beutler
Terminus
Ottavio Dattolo
Ottavio Dattolo
Terminus


Much like you, many of us here at Terminus still watch The Office as a part of our routine stream binging. And we couldn’t help but notice the dozens of times where account-based marketing could have helped a business we all know too well: Dunder Mifflin.

So we decided to write a fictional case study and present it at this year’s B2BMX! Join us for this entertaining, yet informative session where you can relive your favorite moments from The Office while learning the basics of ABM. A win/win! In this session you will learn:

  • An alternate ending to the Dunder Mifflin Infinity episode and how Michael could have avoided driving his car into a lake.
  • How Michael’s team could have used the TEAM framework to strategize and execute a plan that won back customers and saved them from churning.
  • The channels and data sources Dunder Mifflin could have used and how they could have saved money with smart, efficient, targeted marketing.

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Deadline: DECEMBER 15, 2023

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