During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities.

In this session, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Brett Hannath, CMO of McAfee, who will reveal how the brand is putting key trends from 2020 into action.