” By the end of this 90-minute virtual workshop, learners will have the practical knowledge and tools to initiate or improve a RevOps organization within a marketing framework.
It’s called by many names – revenue operations, RevOps, sales & marketing operations, SMOPs, smarketing, digital operations, sales operations, marketing operations and strategic marketing operations. Whatever the name, the message is clear – the old way of organizing functions, connecting with customers and driving revenue is no longer good enough in our digital world. The exciting news is that marketing holds the key to a new way of doing business that directly addresses today’s challenges. It’s called RevOps. Join us as we explore all the facets of a successful RevOps organization including vision, drivers, charter, org structure, role/responsibilities, martech, benefits, and metrics. With this knowledge and toolset, you’ll help marketing finally gain that seat at the table.
In addition, every participant will receive a free copy of my next book – From Backroom to Boardroom. Published by Forbes, the release date is June 2021. I’ll bring the knowledge, experience, tools, and case studies. All you need to bring is a zest for learning and your undivided attention as this will be a very interactive time together! “