ABM proved its incredible value — again — through the disruptions of 2020. More companies are building and expanding ABM programs, strengthening their teams and covering more accounts. More business and sales leaders want more ABM goodness!
But which priorities should matter most to ABM leaders? We know ABM works to generate new opportunities, accelerate pipeline and deepen relationships with existing customers. These are all essential to growth, but are they enough?
Join Rob Leavitt, SVP Consulting at ABM pioneer ITSMA, and Andrea Clatworthy, Global Head of ABM at Fujitsu (and Guinness World Record Holder!), to explore the next frontier for ABM: Collaborative Innovation.
The “innovation imperative” is front and center for most of our customers and prospects, and co-creation is the most effective way to ensure long-term value.
Rob and Andrea will share insight and experience on:
- Why collaborative innovation is so important;
- How ABM leaders can incorporate the approach; and
- How Fujitsu has used collaboration innovation to deepen relationships, enhance reputation and support enormous revenue opportunities with its most important customers.
Oh, and we’ll let you know about Andrea’s world record, too (hint – it’s ABM-related!).