Over the past five years, ABM has enabled organizations to hyper focus their limited marketing budget and gain unparalleled results. ViON’s Senior VP of Marketing, Liz Anthony, has built upon an initial ABM strategy and accelerated growth B2B and B2G markets.
With ABM, ViON’s marketing team expanded their brand into new markets and leveraged valuable account insights to deliver a personalized experience to its prospects and customers. In this session, Liz will expand on ViON’s ABM approach and share insights on how to:
- Drive brand awareness efficiently;
- Personalize content to open doors quickly; and
- Report the impact on marketing influenced pipeline.
Register to see how ViON, a cloud service provider, with the help of Triblio’s platform, has successfully executed an ABM program that is highly efficient in both the B2B and B2G market spaces.