Account-based marketing isn’t easy, but that doesn’t mean it has to take a long time to launch a sophisticated program. In this session, Torrey Dye, Director of ABM at Caroo, will provide a detailed overview of how the company implemented an ABM program from scratch in 60 days, across 375 accounts, six reps and nine channels, including Facebook, Instagram, YouTube and streaming channels like Hulu!
Join Torrey to learn:
- How to quickly launch a successful ABM program;
- Avoid the most common roadblocks; and
- Leverage underused ABM channels such as Facebook, Instagram, YouTube, and Hulu.
Plus, get step-by-step instructions with resources such as a 90-Day project plan, MarTech Checklist, and more!
