Innovate. Adapt. Diversify.

A Roadmap For Bold B2B Marketers

Let's take the boring out of B2B

Diversify Your Marketing Content Customer Experience Tech Stack Teams Sales Tactics ABM Plays

In our unpredictable economy, B2B marketers are tasked with solving a never-ending list of business challenges, from reducing churn and expanding customer revenue to generating pipeline and improving close rates. But too many practitioners are applying the plays of the past and expecting the same results. In 2024, diversification is the name of the game — and B2BMX is the place to navigate the unique opportunities of the industry with boldness and confidence.

Attend #B2BMX for three full days of learning and connection to diversify brand, demand and data-fueled creativity through:

You won’t want to miss...


Covering cutting-edge approaches to ABM, content strategy, demand generation, sales enablement and more.

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Specifically targeting B2B including Keynotes, Breakouts, Workshops, and more!

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Case Studies

Spotlighting how B2B companies like yours are deploying the latest applications.

"B2BMX is the most valuable conference I have attended over the course of my career."


Ashley Beckord
ABM Manager, Keysight Technologies

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Connect With Experts & Peers

1:1 access and opportunities for connecting with analysts, authors, industry experts and influencers.

“The main event for education and networking for the tech-enabled marketer … An annual must-have.”

John Panek

John Panek
Vertical Marketing, Zebra Technologies

"B2BMX was a great event to learn from other industry leaders and connect with vendors that can improve your GTM strategy. The opportunity to hear from industry experts without having to go to multiple sources and fill out a lot of forms is a good enough reason to attend."


Connor Wright
Senior Growth Marketing Manager,

AI-Powered Experiences

Our event platform helps generate agendas and meeting suggestions curated and customized to your needs.

Meet Our
Featured Speakers

We’re excited to introduce Steve Armenti, VP Revenue Marketing at DigitalOcean (formerly Google), as our first keynote speaker for this year’s event! Steve will be taking the B2BMX stage to spill his ABM framework for a better buyer experience.
Ruth Stevens is a distinguished B2B marketing consultant, teacher, and author. We can't wait to hear about the new developments, tools, and techniques in the B2B space during her fast-paced session.
Dan is an international speaker and coach. His 20-year professional career includes leadership positions at McDonald’s, Discover and Humana. Dan's session will cover how integrating customer experience principles can address the distinct challenges faced by B2B marketers today.
Steve Armenti
Ruth Stevens
eMarketing Strategy
Dan Gingiss
The Experience Maker, LLC
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Ciara Ungar

Ciara Ungar

Author, Consultant, Founder

Jay Baer

at Convince & Convert

Luxy Thuraisingam

Vice President, Global Partner Marketing & SMB at Cisco
Michael Ruby

Michael Ruby

Chief Creative Officer
at Park & Battery

Allen Weiss

at MarketingProfs
Pam Didner

Pam Didner

VP of Marketing
at Relentless Pursuit

Jim Parsons

Marketing Executive
at UPS

Hillary Carpio

Senior Director, ABM
at Snowflake
The Phoenician
The Phoenician

The Venue

The Phoenician, a Luxury Collection Resort, Scottsdale is a premier luxury hotel resort in Scottsdale, Arizona situated on 250 acres at the base of Camelback Mountain and close to the cultural districts in Old Town Scottsdale.
After you’ve registered, use the link below to secure your room in the #B2BMX hotel block with our discounted pricing (space is limited).

#B2BMX produced by

Ⓒ 2024 Emerald X, LLC. All rights reserved.

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Deadline: DECEMBER 15, 2023

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