Advertising Week New York 2026 will spotlight the B2BMX Summit track with three practitioner-led sessions announced for Thursday, Oct. 8, at the B2BMX @ AWNewYork stage. Running Oct. 5-8 in The Penn District, the event gives marketing leaders a focused day of case studies, candid conversations and strategies they can put to work immediately.
“Built to Scale: Deloitte’s ABM Program Across 10 High-Stakes Accounts” presented by Intentsify, focuses on how account-based marketing has moved from niche tactic to the heart of modern B2B strategy. This session will detail how one program turned a focused pilot into a measurable revenue driver. Attendees will get the full playbook: how to use intent data to earn executive buy-in, how to launch a geofencing campaign in two days and how to prove the value of ABM across 10 national accounts. If you’re building, scaling or defending your ABM investment, this is the blueprint.
What Marketers Need to Know About Risk and Opportunity in the Agentic Web
Next, “Who’s Really on Your Website? Navigating Risk and Opportunity in the Agentic Web” takes the stage at 10:50 a.m. EDT for 30 minutes, presented by CHEQ. As human and agentic customer journeys merge, the old paradigm of simply blocking bad bots no longer holds up. This fireside chat tackles a pressing question: How do you protect your business from harmful automation while still supporting AI-assisted customer journeys? Identifying the entity and intent behind every visitor becomes a critical moment of both risk and opportunity, and this session unpacks what that shift means for marketing teams navigating a fast-changing web.
How Marketers, Agencies and Publishers Are Actually Using AI
AI hype is everywhere. Real adoption is quieter. “Cutting Through the Hype: How Marketers, Agencies and Publishers Actually Use AI” cuts past the noise to explore what’s actually working today, from AI-powered media planning and smarter campaign decisions to how enterprise teams use AI to work faster and more effectively. The discussion also covers how publishers are combining AI, data and authoritative content to help brands stay top of mind before and during the buying journey, including when prospects turn to AI tools to research their options.
Across all three sessions, the B2BMX Summit delivers what B2B marketers value most: proven strategies, credible speakers and takeaways you can apply the moment you leave the room. The Summit is built for the marketing managers, directors and CMOs shaping decisions at mid-to-large enterprises, and each session pairs concrete detail with the peer-to-peer perspective that makes attendance worth the trip.
Registration for Advertising Week New York 2026 is open now.