Key Takeaways
- Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows: it scales your data problems, baking bad records into every downstream decision unless integrity comes first.
- Real-time validation acts as a firewall at the point of entry, stopping bad data before it enters your systems instead of forcing costly cleanup later.
Big news for anyone serious about pipeline: Convertr just joined the B2BMX Summer Camp 2026 a multi-week virtual series from Demand Gen Report running July 15 through July 30, 2026 EDT under the theme “Build Once, Multiply Impact.” The program features sessions from brands including Demandbase, OpenAI, NetLine, Atlassian and AdRoll, with topics spanning AI, ABM, campaign orchestration, buyer engagement and pipeline strategy. New sessions drop on Wednesdays and are available live and on demand.
This isn’t a lineup of vendor pitches. It’s four working sessions with the platforms shaping how B2B teams find, qualify and convert buyers right now. Whether you own demand gen, run growth or steer the whole marketing function, there’s something here you can act on this quarter. Here’s what each partner brings, and why you’ll want a seat.
Convertr: Clean Data, Faster Handoffs
Let’s start with the new addition. Convertr tackles the problem quietly draining your pipeline: messy lead data. Duplicate records, missing fields and slow handoffs to sales don’t just annoy your team. They cost you deals.
Convertr’s session, set for Wednesday, July 29, 2026, at 2:00 PM ET, digs into how you standardize, validate and route leads before they ever hit your CRM. If your sales team complains about lead quality, or you’re spending hours cleaning lists instead of building campaigns, this one’s for you.
Demandbase: Account-Based Growth That Scales
Broad outreach is expensive and imprecise. Demandbase built its reputation on a sharper approach: reach the accounts that matter, at the moment they’re ready to engage.
Their session, kicking off the webinar series on Wednesday, July 15 at 12 p.m., covers how account-based marketing has grown from niche tactic to core strategy. You’ll see how intent data and account intelligence help you prioritize the right buyers and align sales and marketing around a shared target list.
For marketing leaders under pressure to prove ROI, this is the blueprint. Less waste, tighter sales alignment, more revenue from fewer, better-fit accounts.
NetLine: Turn Content Into Qualified Pipeline
You produce great content. The hard part is turning it into leads that sales actually wants. NetLine specializes in content syndication and first-party intent data, so your best assets do more than collect downloads.
NetLine’s Josh Baez session on July 22 at 12 p.m. shows how to capture buyer intent from content engagement and convert it into qualified pipeline. Expect practical tactics on distribution, lead capture and using behavioral signals to time your outreach.
If you’re a demand gen manager juggling lead volume against lead quality, NetLine offers a path to both.
AdRoll: Full-Funnel Campaigns That Convert
Growth marketers know the funnel doesn’t end at the first click. AdRoll connects display, retargeting and cross-channel campaigns so you stay in front of prospects from awareness through conversion.
Their session on Wednesday, July 29 at 12 p.m., focuses on running coordinated campaigns that move buyers down the funnel without losing them along the way. You’ll learn how to retarget with purpose, measure what’s working and stretch a limited budget across channels.
For anyone testing new channels or fighting to prove attribution, AdRoll brings the tactical playbook.
B2BMX 2026 Summer Camp Lineup
The series inlcudes two keynotes from this year’s B2BMX conference. Open AI’s Dane Vahey details how AI helps B2B marketers build what once felt impossible, showing why daily use beats theory, how marketers can act as builders, and seven habits that drive real AI proficiency.
And Atlassian’s Ashley Faus will explore why trust matters most in AI-driven marketing. Faus will show how to connect with the humans behind the screen using practical frameworks, tactics, and real examples that build loyalty, strengthen relationships, and drive revenue.
So click here to see the schedule and sign up for 2026 B2BMX Summer Camp today!