B2BMX @ Advertising Week New York
October 5-8, 2026 | THE PENN DISTRICT, New York, NY
Where B2BMX Meets the Industry’s Biggest Stage
B2B Marketing Exchange comes to Advertising Week New York, October 5–8. CMOs, founders, agencies, platforms, and B2B marketers gather in the advertising capital to move budgets and big ideas forward.
For four days, B2B revenue, demand, and practitioner-led strategies merge with the marketing, media, technology and culture of Advertising Week.
With over 1,300 speakers across 500 sessions, unmatched networking, and more, get in the room with cross-industry thinking where real pipeline conversations are happening.
Skip the theory. Ditch the same-old playbook. Network, connect and walk away with insights you can put to work tomorrow, straight from the experts shaping what’s next.
THE COUNTDOWN IS ON
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BRANDS WHO ATTEND ADVERTISING WEEK NEW YORK
B2BMX @ AWNY Sessions
Thursday, October 8
Inside Deloitte’s ABM: A Case Study Behind a Strategic Win
National ABM Leader
Deloitte
Who’s Really on Your Website? Navigating Risk and Opportunity in the Agentic Web
Edwin Choi
Global Chief Customer Officer
CHEQ
As human and agentic customer journeys merge, the former paradigm of “blocking bad bots” simply doesn’t stand up anymore. How can companies protect themselves from harmful automation while still supporting AI-assisted customer journeys?
In this fireside chat, Edwin Choi, Chief Customer Officer at CHEQ speaks candidly about the rapidly changing landscape of the agentic web. Identifying the entity and intent of who’s engaging with your website becomes a critical moment of both risk and opportunity.
Cutting Through the Hype: How Marketers, Agencies & Publishers Actually Use AI
| Chris Cannon CEO & Founder TechFinitive.com |
Jonathan Kitchen Managing Director Red Kite |
Izzie Rivers Founder & CEO R-ai |
AI hype is everywhere; real adoption is quieter. This session brings together an agency/platform CEO, client-side CMO and a B2B publisher to explore what’s actually working today. From AI powered media planning and smarter campaign decisions, to how enterprise marketing teams are using AI to work faster and more effectively, + how publishers are combining AI, data and authoritative content to help brands stay top of mind before and during the buying journey, including when prospects turn to AI tools to research their options
Each panelist brings a different perspective on how AI is changing marketing today. The conversation focuses on three areas: how AI tools and dedicated platforms can analyse vast amounts of media and audience data to make planning faster, smarter and more cost effective; how marketing teams are putting AI into practice to improve workflows, decisions and performance; and how publishers are using AI to surface stories and insights from large datasets, informing content strategies that build brand authority and visibility as buyers increasingly use AI to research their options.
Designed as a fast moving conversation rather than three separate pitches, the session brings these perspectives together to give attendees a practical picture of what AI enabled marketing looks like today.
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Get in front of top-tier brands in New York and gain access to the only event where CMOs, founders, agencies, and platforms meet in one place to move budgets and ideas forward.
The People Shaping What’s Next
In One Room
2027 Sponsors
