Marketing in the Shiny Object Era: Sharpen Our Stories to Overcome Buyer Status Quo
In a market flooded with solutions and AI-powered noise, a “better way” message is no longer enough to stand out.
You’ll learn how to defeat our toughest competitor: buyer status quo.
Through practical examples and behavioral science, the session shows how to use stories to help buyers recognize and quantify the cost of staying the same.
The workshop introduces a repeatable framework for:
- Reframing stories to spark perceptual curiosity rather than feature fatigue
- Using Cost of Inaction storytelling to help your market size the problem they’re currently tolerating
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