Jen Allen-Knuth
CEO & FounderDemandJenJen Allen-Knuth is the founder of DemandJen, where she helps Sales teams stop sounding like robots and start facilitating C-level conversations that move deals forward. After 18 years as a frontline seller at Corporate Executive Board and The Challenger Sale, Jen saw firsthand that the biggest threat to revenue wasn’t the competition - it’s buyer status quo. She went on to become the Chief Evangelist of Challenger and the Head of Community Growth for Lavender AI. Now she teaches reps how to un-stick stalled deals, create status-quo-busting outbound messages, and bring a frame breaking POV to discovery with CXOs. She’s trained teams at IBM, GE, Bloomberg Industry Group, G2, Sprout Social, Square, Autodesk, and Juniper Networks and spends her free time rescuing dogs and being a stepmom to four kids.
Marketing in the Shiny Object Era: Sharpen Our Stories to Overcome Buyer Status Quo
In a market flooded with solutions and AI-powered noise, a “better way” message is no longer enough to stand out. You’ll learn how to defeat our tough…In a market flooded with solutions and AI-powered noise, a “better way” message is no longer enough to stand out. You’ll learn how to defeat our toughest competitor: buyer status quo. Through practical examples and behavioral science, the session sho…In a market flooded with solutions and AI-powered noise, a “better way” message is no longer enough to stand out. You’ll learn how to defeat our toughest competitor: buyer status quo. Through practical examples and behavioral science, the session shows how to use stories to help buyers recognize and quantify the cost of staying the same. The workshop introduces a repeatable framework for: Reframing stories to spark perceptual curiosity rather th…In a market flooded with solutions and AI-powered noise, a “better way” message is no longer enough to stand out. You’ll learn how to defeat our toughest competitor: buyer status quo. Through practical examples and behavioral science, the session shows how to use stories to help buyers recognize and quantify the cost of staying the same. The workshop introduces a repeatable framework for: Reframing stories to spark perceptual curiosity rather than feature fatigue Using Cost of Inaction storytelling to help your market size the problem they’re currently toleratingShow MoreClick the title to see all detailsShow More
