The Algorithm Rewrote the Rules, but Content Is Still King
For twenty years we optimized for Google, but today's buyers are starting their purchasing journey with a prompt instead of a search bar. There's real overlap between what works in traditional search and what works in LLMs, but the game has meaningfully shifted, and most B2B content strategies haven't caught up. Most buyers already struggle to find trustworthy vendor content, and half the content they consume never delivers actionable value. Meanwhile, LLMs are quietly becoming the front door to vendor discovery, and they have very different opinions about what's relevant.
In this session, we'll break down what makes content "LLM-discoverable," why well-structured content outranks polished marketing copy in LLMs, and what determines whether your brand gets surfaced or skipped, with moves you can make before your first cup of coffee next Monday.
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