Josh Butts
Chief Technology OfficerFoundryAs Chief Technology Officer at Foundry, Josh Butts has consistently demonstrated the ability to align technology vision with business objectives. Whether optimizing engineering operations for scale and efficiency, establishing enterprise-wide data and analytics capabilities, or cultivating the organizational cultures that attract and retain world-class talent, Josh leads with both strategic clarity and operational precision.
A sought-after voice on topics including digital transformation, technology M&A, data-driven product strategy, and the future of engineering leadership, Josh brings to every stage a perspective that is at once deeply technical and unmistakably business-minded. Audiences can expect candid insights drawn from real-world experience building, buying, and scaling technology at the highest levels of the industry.
Josh is perhaps best known for co-founding and scaling Offers.com to a successful eight-figure exit — a milestone that underscores not only a deep command of consumer technology and digital commerce, but also the entrepreneurial discipline required to take a vision from inception to market-defining outcome. That experience laid the foundation for a distinguished career leading product and engineering across some of the most recognizable brands in digital media and e-commerce, including BlackFriday.com, RetailMeNot, PCMag, Mashable, and Lifehacker — alongside dozens of additional properties spanning content, commerce, and technology. This breadth of brand experience reflects a career built on scaling diverse digital products across audiences, business models, and market categories.
Beyond the startup world, Josh has played a pivotal role in shaping enterprise technology portfolios through strategic mergers and acquisitions. Having led the technology acquisition strategy, due diligence, and integration of more than $650 million in M&A activity, Josh brings a rare and rigorous perspective to the intersection of technology and corporate growth. This work spans the full transaction lifecycle — from identifying and evaluating acquisition targets to ensuring seamless post-merger integration that preserves value and accelerates execution.
The Algorithm Rewrote the Rules, but Content Is Still King
For twenty years we optimized for Google, but today's buyers are starting their purchasing journey with a prompt instead of a search bar. There's real…For twenty years we optimized for Google, but today's buyers are starting their purchasing journey with a prompt instead of a search bar. There's real overlap between what works in traditional search and what works in LLMs, but the game has meaningfu…For twenty years we optimized for Google, but today's buyers are starting their purchasing journey with a prompt instead of a search bar. There's real overlap between what works in traditional search and what works in LLMs, but the game has meaningfully shifted, and most B2B content strategies haven't caught up. Most buyers already struggle to find trustworthy vendor content, and half the content they consume never delivers actionable value. Mean…For twenty years we optimized for Google, but today's buyers are starting their purchasing journey with a prompt instead of a search bar. There's real overlap between what works in traditional search and what works in LLMs, but the game has meaningfully shifted, and most B2B content strategies haven't caught up. Most buyers already struggle to find trustworthy vendor content, and half the content they consume never delivers actionable value. Meanwhile, LLMs are quietly becoming the front door to vendor discovery, and they have very different opinions about what's relevant. In this session, we'll break down what makes content "LLM-discoverable," why well-structured content outranks polished marketing copy in LLMs, and what determines whether your brand gets surfaced or skipped, with moves you can make before your first cup of coffee next Monday.Show MoreClick the title to see all detailsShow More
