10 Things That Great ABM Programs Do
By analyzing the performance and pipeline impact of over 150 Enterprise-grade ABM programs with a combined investment of more than $100M, we've identified a common framework of 10 pillars that span great ABM programs. In this session, we will overview the highlights of the findings and provide practical tactics that can be leveraged to improve attendance in ABM programs immediately. Attendees will leave the session with access to the full framework overview and access to an audit tool to help evaluate their program maturity against the world-class ABM programs of leading enterprise organizations.
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