February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

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February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

Q
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Eric Agnew

Eric Agnew

Chief Revenue OfficerIgntium

Helper of Enterprise B2B Tech and SaaS companies to design, build, and scale ABX programs that drive real pipeline.

Wed Mar 1111:00 AM – 11:30 AMBreakout 3: Luna 5-7

10 Things That Great ABM Programs Do

By analyzing the performance and pipeline impact of over 150 Enterprise-grade ABM programs with a combined investment of more than $100M, we've identi…By analyzing the performance and pipeline impact of over 150 Enterprise-grade ABM programs with a combined investment of more than $100M, we've identified a common framework of 10 pillars that span great ABM programs. In this session, we will overvie…By analyzing the performance and pipeline impact of over 150 Enterprise-grade ABM programs with a combined investment of more than $100M, we've identified a common framework of 10 pillars that span great ABM programs. In this session, we will overview the highlights of the findings and provide practical tactics that can be leveraged to improve attendance in ABM programs immediately. Attendees will leave the session with access to the full framewo…By analyzing the performance and pipeline impact of over 150 Enterprise-grade ABM programs with a combined investment of more than $100M, we've identified a common framework of 10 pillars that span great ABM programs. In this session, we will overview the highlights of the findings and provide practical tactics that can be leveraged to improve attendance in ABM programs immediately. Attendees will leave the session with access to the full framework overview and access to an audit tool to help evaluate their program maturity against the world-class ABM programs of leading enterprise organizations. Show MoreClick the title to see all detailsShow More

SessionSession TypeSessionSession Track
Eric Agnew
Eric AgnewChief Revenue Officer, Igntium
Allow Registration:No
Capacity Unlimited:No