February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

Q

February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

Q
Wed Mar 119:30 AM – 10:15 AMMain Room

Human-Centered Marketing in the Age of AI

KeynoteSession

In the age of AI, trust is the one thing you can't outsource or automate. As we think about how to adapt the journey, workflows, and metrics in the age of AI, we need to remember that it's still about connecting with the humans behind the screen.

In this keynote, we'll explore frameworks, tactics, and real-world examples to help build trust to win the hearts, minds, and wallets of our audience.

Speakers

Ashley Faus
Ashley FausHead of Lifecycle Marketing, Atlassian

More Information

1. Key Takeaway:Learn to adapt what we say, where we say it, and who says it
3. Key Takeaway:Build trust throughout the journey
5. Key Takeaway:Measure and understand an omni-channel journey
Allow Registration:No
Capacity Unlimited:No